Is Marketing evil?
- Μarketing -H. Boutsiouki
- Introduction to speakers' presentations
- Examples of successful and unsuccessful Marketing
- Definition and Management of Marketing. Demand situations.
- Orientations towards the Market. Ingredients of Holistic Marketing
- Simple lessons of strategic Marketing for Physicians
- Simple lessons of strategic Marketing for Physicians- H. Boutsiouki
- Levels of Marketing Plan. Factors affecting Marketing Strategy and Mixture
- Process of Strategic Marketing. SWOT analysis. Setting objectives. General guiding strategies. Selecting a strategic position.
- Drawing a Marketing Plan: product, "package", price, placement. 'Pull-Push' Strategy. Ranking scaling. Hierarchical Scaling.
- Examples. Word of mouth. Comments. Discussion.
The example of Robotic Surgery
- Robotic Radical Prostatectomy: is it a better alternative surgical option or just a Marketing product?
- Advertisement of Robotic Surgery (Da Vinci). Reliability of public information upon prostate treatment
- How do Physicians handle the issue of Informing. Comparing Robotic Radical Prostatectomy to Laparoscopic Radical Prostatectomy.
- Do patients undergoing Robotic Surgery regret it? Comparing Robotic Surgery to Open Radical Prostatectomy. Recent publications.
- Cost. Questions. Conclusions.
- Experiences of Participants. Discussion.
A Urologist's thoughts upon Marketing