Public awareness-raising program: The 4 stages in a man’s life

In 2006, ISUD developed a program for raising the public awareness about the most common male diseases. Within the context of the campaign, a special film was created showing characteristic scenes from a man’s life –from his birth to old age- presenting health problems emerging at different ages.

ConceptDimitris Chatzichristou
CreatorAlan Bond
Production: Paramount Advertising, for ISUD