Initiating its “e-Hotline” to provide support to people with health problems, ISUD launched a program for informing and raising public awareness upon the most common conditions/ disorders/ diseases of the urinary and genital (reproductive) system. Within the context of this program, a series of trailers was created with the general title “It counts in a relationship”. Through a few rapidly alternating pictures, these trailers aim at encouraging people with sexual problems to discuss their problem with their sexual partner, seek help from experts and get together informed in a responsible and substantial way.